你不需要在每個產品開發專案的前期,特別為這個專案做使用者研究。
為什麼?因為這些研究是平常就應該持續進行的,要做產品或服務的開發時,手邊應該已經有不少可用的現成研究資料才對。
Norman爺有一篇文章《Act First, Do the Research Later》,提到了五個他認為不見得要把design research當成產品/服務開發專案起手式的理由。而上面我所提到的,正是其中的一個(The researchers should always be studying the domain)。
Norman爺提到的五個理由包含了:
1. Case studies of products done without design research.
2. Experienced designers have a lot of pre-existing knowledge.
3. The researchers should always be studying the domain.
4. Too much research can inhibit creativity.
5. When the product is launched and the team assembled, it is already too late.
附帶一提,Norman爺的文章千萬不能只看標題就當結論,最好花點時間看內文。因為他經常會下很聳動的標題,但文章裡才會把標題要成立的各種但書或前提寫出來。
以下摘錄部分我閱讀時畫線的內容:
I find that in my design consulting, I will sometimes skip the research phase. Act first, then analyze and think about it afterwards. I can get away with this because I did the necessary research over the preceding years: I have a lot of pre-existing knowledge.
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All fields have their bodies of pre-existing knowledge, thereby allowing skilled practitioners to act without apparent research or planning. That is, others have done the thinking for us: we can simply act, replying upon the existing wisdom to guide us.
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I argued that we should not even bother to try to start with research. Instead, design researchers should always be studying the relevant issues. After all, the design researchers in a company know what kinds of products the company is interested in. Then when a project starts, hey guess what, the research has already been done.
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I learned that reading and becoming expert at the existing research literature created a delicate tradeoff.
…(中略)…
Read too much of the existing literature about what previous researchers have thought and done and you will follow in their footsteps. This means that you will also encounter the same dead ends.
…(中略)…
But, and this is a most important 『but』: whenever I do this myself (which is frequent), and whenever I urge my students to do this, I then require extensive literature review after their work has gotten underway. This is to avoid what has already been done
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But one important reason for design research is to influence and shape these decisions, to suggest new approaches and to ensure that real needs of the intended audience are met. The place for design research is at the executive table where the decisions are being made.
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Skipping the research phase is only appropriate when, as I have said, the people doing this already have considerable experience with the situation. They already have considerable pre-existing knowledge. You could say that they have already done the research.
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Yes, I believe that research is important, but it does not have to be done at the start of a design project. It can be done far ahead of time, or even just afterwards. Good designers should always be engaged in observation, in mentally reviewing and creating artifacts, in sketching, writing, planning and thinking.
…(中略)…
Act first, research later? Well, not quite. Always be researching. Always be acting.
– Donald A. Norman,《Act First, Do the Research Later》
近期迴響