觀察與設計

The opportunity assessment should just discuss the problem to be solved, not the particular solution you may have in mind.

All too often what happens is that a product manager combines the problem to be solved with the solution and, when they run into difficulties with the particular solution they are pursuing, they abandon the opportunity. It’s a classic example of throwing the baby out with the bathwater.

– Marty Cagan，《Inspired: How To Create Products Customers Love》