“But surely, because of all your success, you must know what it takes to convince an executive to invest in UX?” they always ask.
Actually, I don’t. I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything.
Our success has always come from projects where the client team, including the senior management, already understood the value of great user experiences. I haven’t convinced them because they didn’t need convincing.
Have you ever met a smoker? Of course you have. Have you ever met a smoker who didn’t know the harmful effects of smoking? I bet not. Every smoker I know is well aware of what smoking does to their bodies, yet they continue to smoke. There are physical, cultural, and behavioral forces that make it hard to quit.
– Jared Spool，《Why I can’t convince executives to invest in UX (and neither can you)》
過去幾年的工作其實就是卯足了勁要說服各企業高層投入UX，看了Jared Spool這篇文章感觸頗深啊…
近期迴響