發文作者:asker | 十月 28, 2008

Marketing research & Contextual research

Marketing needs to understand what  people  will  buy and  how  people  make  buying  decisions;  designers  need  to understand what will help people do their work better while fitting into their lives and matching their culture. There is only a limited overlap between these questions.

– Hugh Beyer & Karen Holtzblatt


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