觀察與設計

1. Anyone can do ethnography – it’s just a matter of common sense.

2. Being insiders qualifies people to do ethnography in their own work setting.

3. Since ethnography does not involve preformulated study designs, it involves no systematic method at all – 『anything goes.』

4. Doing fieldwork is just chatting with people and reporting what they say.

5. To find out what people do, just ask them!

6. Behavioral and organizational patterns exist 『out there』 in the world; observational research is just a matter of looking and listening to detect these patterns.

–Diana E. Forsythe