《Ideo Eyes Open》是IDEO最近新出的書，和《Extra Spatial》、《Thoughtless Acts》、《Everyday Engineering》一樣，都是照片佔超過整本書八成九成篇幅的出版品。
有朋友說我上當了，這些書怎麼看都覺得行銷味超過實質內容。一時間我也不知該怎麼回應好，就像之前曾經提過的，自己偶爾也會懷疑看到的一切都是IDEO公關機器運作出來的完美假象，但我仍對此抱有深切的憧憬。在短時間之內，我應該會繼續追逐收集這些IDEO傳奇的拼圖碎片吧。
下面節錄《Ideo Eyes Open》裡頭Observer章節開頭的簡短說明文字。
Social behaviors, fleeting moments, and subtle details can be very inspirational once you tune in to them. It’s really just a matter of getting out there and opening yourself up to it all. Ask yourself some questions in the process: Is this space being used in the way it was intended? How might it encourage social interaction or support privacy? Does it evoke emotion or elicit a response? Every experience is an opportunity to look at things in new way and gain insight about something or someone. Even yourself.
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